A collaboration rooted in celebrating individual brilliance

In an unprecedented move, Miss Universe Philippines has joined forces with Zonrox ColorSafe Bleach to empower women to shine brighter. This collaboration isn’t just about fabric care; it’s about infusing brightness into lives and empowering women to step into their own and make a difference in the world.

Zonrox ColorSafe Bleach, known for making things brighter, aligns perfectly with the mission of Miss Universe Philippines to celebrate and empower women. This partnership extends beyond clothes, impacting people’s lives and resonating with Miss Universe’s focus on diversity and empowerment. Together, they emphasize authenticity and the celebration of individual uniqueness, urging everyone to shine confidently in their true selves. With this collaboration, both entities are set to make a significant impact on women’s empowerment and celebration of diversity.

One of the exciting aspects of this project is the Casting Reel, where delegates are asked, “How can the universe keep its color and make its future brighter?” This approach provides a platform for contestants to share their individuality and demonstrate how they bring brightness to their worlds. It’s about being vulnerable, authentic, and impactful – qualities that both Zonrox ColorSafe Bleach and Miss Universe Philippines deeply value.

The collaboration extends beyond challenges to real moments of connection. The shoot with the MUPH and Zonrox ColorSafe Bleach team wasn’t just about capturing images; it was about recognizing the hard work and dedication these women put into pursuing their dreams. The team embraced this opportunity to support these individuals as they present their unique backgrounds and personalities to the world.

In the words of Mariz Luis, Marketing Manager for Zonrox under Green Cross Inc., “this is more than just a product. We believe in looking beyond colors to see the strength and determination of women who embody our brand’s conviction—that everyone has the ability to bring brightness to their lives and to others.”

“This partnership amplifies our shared messages of empowerment and hope, inspiring a brighter universe for all,” said Jonas Gaffud, Empire PH/MUPH President.

With this groundbreaking partnership, we are excited to illuminate the upcoming Miss Universe Philippines event with even more vibrancy and brilliance. Teaming up with Zonrox ColorSafe Bleach as our official fabric care partner signifies our commitment to excellence and care, transcending mere colors to embrace diversity, individuality, and empowerment. This collaboration embodies values of respect, understanding, and harmony, fostering a community where every voice shines brightly, celebrated for its unique contributions.