Iconic Gin Brand’s Latest Campaign Enlists Diverse Talents from Showbiz and Social Media

During the recent World Gin Day celebration held at Novotel Manila, GSMI unveiled their latest brand ambassadors for the much-anticipated “Gin-Is-In” campaign.

The trio of Jayson Luzadas, known as Boss Toyo and host of Pinoy Pawnstars on Youtube, heartthrob lawyer Atty. Oliver Moeller from Cebu, and GMA Sparkle Talent Mikee Quintos were introduced to an enthusiastic crowd of media personalities, social media influencers, and fellow brand ambassadors.

With a focus on highlighting gin’s cool, clear, and versatile qualities, the “Gin-Is-In” campaign aims to position gin as the drink of choice for consumers looking for a trendy and sophisticated beverage option.

Gin has a distinct aroma and taste profile, which can be attributed to juniper berries and select botanicals that give it a cool and refreshing vibe. Gin’s clear quality is ensured by the meticulous distillation process that delivers purity of essences. Gin is also a versatile drink that you can mix in many ways depending on the occasion on your choice.

Gin is Cool 

Rapper and content creator Boss Toyo, known for his buy-and-sell business “Pinoy Pawnstar,” boasts a collection of over 400 cool, unique, and valuable memorabilla previously owned by celebrities and personalities. For Boss Toyo, Ginebra San Miguel’s 190-year history as a brand makes it cool. A refreshing shot of gin helps him unwind after a busy day of deal-making. The crispness and botanical notes of gin is the perfect way to cap off his deals.  

Gin is Clear

A new face in the showbiz industry, Cebu-based Atty. Oliver Moeller understands the importance of clear communication in sharing his legal, fitness, and sports advocacies as a public figure. Atty. Oliver appreciates the clear character of gin as a spirit that truly fosters connection and good times, as he enjoys it to drink with friends. 

Gin is Versatile 

Much like a well-crafted gin, Mikee Quintos brings a range of talents that allow her to excel in the entertainment industry. As an actress, Mikee is game to portray and act out any role. What Mikee loves about gin is the endless possibilities of cocktails out there. No matter the day or mood, there’s a perfect gin cocktail that goes with it.

GSMI is thrilled to have three exciting and authentic personalities who perfectly embody the unique characteristics of gin – Boss Toyo is ‘Cool like Gin,’ Atty. Oliver is ‘Clear like Gin,’ and Mikee is ‘Versatile like Gin.’ 

As part of World Gin Day festivities, here are five pocket events scheduled on June 8 – Takas Bar in Katipunan Quezon City, Southvibes in Dasmarinas Cavite, Olive Bar in Angeles Pampanga Tambayan sa Pardo in Cebu City and GG Sisig in Davao City featuring music and games sure to make these affairs unforgettably fun. For the rest of the Saturdays in June, Gin is In promotions will give away prizes when patrons order the featured gin drinks.Gin is truly in on World Gin Day and everyday.