Vrix, Cholo, Christian, and Perlas: The New Ambassadors of Authenticity in Beauty

In a thrilling announcement that has captivated fans and followers alike, Team Bardagulan—comprising popular internet personalities Vrix, Cholo, Christian, and Perlas—has officially joined LUXE Beauty and Wellness as brand ambassadors. Known for their candid late-night talks that reflect genuine experiences and relatability, the team has quickly risen to fame in the digital landscape.

LUXE CEO Ms. Anna Magkawas emphasized the importance of authenticity in modern marketing while introducing the new ambassadors at an event that brought both excitement and surprise. “We don’t just look at numbers; we look for individuals who can genuinely connect with our audience,” stated Ms. Magkawas. “The members of Team Bardagulan embody this ethos perfectly.”

Perlas, one of the shining stars of the group, expressed her gratitude during the event: “We are just small content creators, and being trusted by a big brand like LUXE means a lot to me. I’ve experienced ups and downs—selling products and dealing with returns—but this partnership brings a new chapter in my life.” She further committed to leveraging her influence to introduce LUXE products to her audience, particularly younger consumers who resonate with her journey.

The event took an emotional turn when Vrix arrived with flowers for Christian as a heartfelt gesture after they celebrated Perlas’s achievement. The camaraderie displayed among the group highlighted their genuine friendship and teamwork—qualities that will certainly enhance their brand ambassadorship with LUXE.

In addition to their skincare expansion, LUXE is thrilled to launch a collaborative campaign with Caffe Macchiato, featuring a selection of unique beverage options intended to support healthy lifestyles. The Slim Campaign will highlight an array of delicious drinks including Caffe Macchiato, Caffe Macchiato Decaf, and innovative blends like Matcha Latte and Dark Choco Chocolate Drink. These beverages are crafted not just for taste but also to align perfectly with wellness goals.

“Congratulations to our rising stars—Vrix, Cholo, Christian, and Perlas,” Ms Anna said. “Their hard work and dedication have brought us here today, and we are excited for what lies ahead in their careers.”

As part of a commitment to holistic wellness, LUXE encourages consumers to explore its full product range that now includes Promeal Taro Hearty Meal Diet and refreshing beauty juices like Cucumber and Dalandan. The emphasis on health extends beyond skincare into dietary choices that promote overall well-being.

Moving forward, Team Bardagulan will utilize their strengths in live streaming to promote LUXE’s diverse range of beauty products. With their ability to engage audiences in real time through platforms like TikTok and Facebook, they are poised to make a significant impact on LUXE’s visibility in the competitive beauty market.