The Chikkaness

Skusta Clee, Flow G, and SB19 Light Up Bacolod’s Annual Festival with a Music Extravaganza

Over 150,000 Fans Unite to Experience the Vibrancy of Bacolod’s MassKara Festival

Flow G helped spread the panalo spirit as one of the featured acts at the Puregold Sari-Sari Store Masskaravan and Concert.

In a dazzling display of musical talent and community spirit, Puregold’s Sari-Sari Store MassKaravan and Concert drew over 150,000 attendees to Bacolod City during the annual MassKara Festival. Held at the Bacolod City Government Center, the event featured celebrated hip-hop artists Skusta Clee and Flow G, as well as the chart-topping PPop group SB19, captivating loyal fans and revelers alike.

The first 2,000 to register for the concert received a free lot bag containing P300 worth of groceries to take home after the concert.
Several lucky winners claimed VIP passes given away by Puregold’s partner brands who had booths set up at the concert venue.

“Puregold has taken major strides in uplifting the voices of our local music talents,” stated Puregold President Vincent Co. “We’re proud to bring these talents to one of our country’s most spirited festivals – MassKara in Bacolod. Our sincere thanks to all who came out to enjoy the concert.”

The Puregold Sari-Sari Store Masskaravan and Concert was held in the Bacolod City Government Center.
Over 150,000 people came out to celebrate the festival with Puregold and their fantastic musical guests.

As the vibrant colors and festive moods enveloped the city, concertgoers were treated to high-energy performances not only from the headliners but also from opening acts Project Juan and Esay. The atmosphere was electric, with fans expressing pure joy as they cheered for their idols. Chariz, an avid A’TIN fan, expressed her excitement saying, “Lahat po idol ng anak ko!” while fellow concert-goer Katrina sent a heartfelt message to her bias Stell, cheering for his growth both as an individual and as part of SB19.

Skusta Clee spitting bars to the delight of those present at the Bacolod City Government Center.
Flow G and Skusta Clee even brought up Skusta’s brother to join in on the exciting performances.

The event also showcased Puregold’s commitment to its loyal members, offering VIP and VVIP tickets that provided exclusive seated views of the concert, made available at select Puregold stores in Bacolod and Iloilo. This gesture showcased Puregold’s dedication to enhancing the concert experience for its members.

The smooth dances and harmonies of SB19 delighted the crowd in attendance.
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Adding to the excitement, several lucky attendees won VIP passes through giveaways from Puregold’s partner brands, while the first 2,000 registered Perks and Aling Puring members were awarded free loot bags containing P300 worth of groceries.

With a blend of lively music, community engagement, and generous giveaways, Puregold’s Sari-Sari Store MassKaravan and Concert not only highlighted the incredible talent of local artists but also fostered a real sense of ‘Panalo’—celebrating the stories of musicians, fans, and the brand itself. The unforgettable night turned into a true testament to the spirit of Filipino culture and camaraderie, etching its mark in the vibrant tapestry of Bacolod’s MassKara Festival.

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