In a vibrant celebration of beauty and empowerment, Bela by Bela launched its latest cosmetics line at an exciting event featuring five standout models from The Runway Atelier (TRA). The event, held at a chic venue in the heart of Manila, was a showcase of how the brand’s products enhance not just physical beauty but also confidence and individuality.

Host of the event set the tone with a warm welcome: “Welcome to the launch of Bela by Bela! Today, we celebrate beauty, confidence, and empowerment with five of the talented models from The Runway Atelier. They’ll share their unique experiences and favorite products, showing how Bela by Bela helps them shine both on and off the runway. Let’s meet them!”

The spotlight shone on the five incredible models: Thalya, Sapphire, Archelle, Bea, and Lizzie. Each of them shared their personal stories and experiences regarding Bela by Bela’s empowering essence.

Insights into Bela by Bela
When asked about what Bela by Bela means to them as models, Thalya expressed, “Bela by Bela is about finding confidence in simplicity. The products help me highlight my natural beauty, which is something I’ve learned to embrace through The Runway Atelier.”

Sapphire added, “It’s a celebration of individuality. Every product feels personal, like the Color-Changing Lip Balm that adjusts to my unique pH level. It reminds me that beauty is about being yourself.”

The models emphasized the alignment of Bela by Bela with TRA’s mission of empowerment. Archelle said, “At TRA, we learn to own who we are. Bela by Bela complements that by offering products like the Dot Perfection Cheek Tint Cream that enhances, not changes, our features. It’s all about being confident in your skin.”

Bea also noted, “TRA has always focused on authenticity, and so does Bela by Bela. The Dani by Bela Scents Eau de Parfum is my favorite because its unique fragrance helps me feel powerful and unforgettable.”

Favorite Products
As the models discussed their favorite products, Lizzie shared her love for the Bloom Soap Collection, particularly the Papaya Bloom Soap for its skin-brightening qualities. “It gently brightens my skin and feels so refreshing after a long day of rehearsals,” she stated.

Thalya highlighted the versatility of the Dot Perfection Cheek Tint Cream, while Sapphire praised the Bela Bundle for its practicality, combining two essential products for quick touch-ups.

The models also discussed how Bela by Bela inspires their personal style, promoting values such as minimalism and authenticity. Archelle reflected, “It inspires me to embrace minimalism. The products enhance my natural beauty without overdoing it, which is perfect for someone who loves effortless style.”

When asked for a message for young people, Sapphire advised, “Bela by Bela teaches us that beauty is personal. It’s not about fitting into a mold but embracing what makes you unique.” Archelle added, “The brand is all about empowerment. Self-care isn’t a luxury—it’s essential.”

Throughout the event, each model had the opportunity to demonstrate their favorite products, showcasing their usability and effectiveness. Thalya applied the Dot Perfection Cheek Tint Cream for a radiant glow while Sapphire showcased the Color-Changing Lip Balm. Archelle explained the nuances of layering scents with the Dani by Bela Scents Eau de Parfum, whereas Bea discussed the skincare benefits of the Bloom Soap Collection.

The launch of Bela by Bela marks a significant step in the beauty industry, highlighting empowerment, confidence, and self-expression. With TRA’s rising stars as ambassadors, the brand sends a powerful message: true beauty radiates from within, and every individual deserves to embrace their unique self. As attendees left the event, it was clear that Bela by Bela’s products were not just cosmetics; they were tools for empowerment and self-love.