The Chikkaness

Kathryn Bernardo and TCL: A Partnership That Inspires Greatness

Reinforcing the bond that inspires greatness in the world of home tech.

(L-R): Lulu Romero, Kathryn’s co-manager; Francis Kalayaan A. Vidanes of VCM The Celebrity Source; Kathryn Bernardo, Shae Xiaoling Yu, TCL Deputy Marketing Director; and Joseph Cernitchez, TCL Brand Manager during the contract signing.

In an exciting development for fans of both TCL Electronics and Kathryn Bernardo, the successful consumer electronics brand has just renewed its partnership with the beloved Filipino star. This new contract was signed at a vibrant event at Studio Simula on January 23, reaffirming their commitment to inspiring greatness through innovative home solutions.

Joseph Cernitchez, TCL Philippines’ Brand Manager, shared his enthusiasm, noting, “We’re thrilled to celebrate Kathryn’s third year with us. Her genuine connection with our audience significantly enhances our campaigns.” It’s evident that Kathryn’s authentic charm and relatability have made her an invaluable asset to TCL’s marketing efforts over the past two years!

Kathryn, grateful for TCL’s trust, shares how the brand’s innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes.

Kathryn herself couldn’t be more grateful. “I’m incredibly happy to contribute to TCL’s rise to the top,” she expressed. Among her must-haves, she crowned the TCL QLED PRO TV as a standout. “It makes streaming my favorite shows a breeze and transforms family movie nights into unforgettable experiences,” she gushed. With superior picture quality, it’s no wonder this television is a game-changer for her busy lifestyle!

What’s more? Kathryn loves how TCL designs products that cater specifically to Filipino households, bridging the gap between technology and daily life. “Whether it’s the stunning visuals of a TCL TV or smart devices that enhance productivity, TCL makes quality entertainment accessible to everyone. It’s all about enhancing our modern lifestyle,” she asserts.

Kathryn Bernardo and TCL executives celebrate the renewal of their partnership, marking the brand’s 25th anniversary and her continued role in showcasing TCL’s innovative and eco-friendly home solutions.

Looking ahead, Kathryn will once again lead TCL’s marketing campaigns for key products, including TVs and refrigerators. With TCL’s 25th anniversary approaching, the company is eager to unveil a series of innovations and breakthroughs. “2025 is going to be an exciting year,” Cernitchez promises.

As TCL and Kathryn celebrate their third year of partnership, it’s clear that their collaboration has been one for the books, blending technology and lifestyle seamlessly. Kathryn recalls, “My journey with TCL has been remarkable. Together, we’re not just promoting products; we’re enhancing lives through technology.”

With the future looking bright, we can’t wait to see what innovations TCL and Kathryn will bring next to Filipino homes!

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