As she navigates the perfume industry, the young star offers wisdom to fellow entrepreneurs.

In a world where young celebrities are branching out into entrepreneurship, MAKA star Elijah Alejo is a new name to watch out for. While many of her peers are still navigating the early stages of adulthood, she’s already making waves with her own perfume line, Haliya. Named after the Bicolano goddess of the moon, Elijah embodies the same fierce spirit as her muse.

With Haliya, she aims to create not just delightful fragrances but also a connection to her Filipino roots. “Me lang po,” she reveals, emphasizing that she’s leading this charge on her own, a testament to her determination and passion.

Her passion for perfumes shines through in her meticulous research and commitment to local sourcing. “Wag po kayo matakot mag business,” she advises her peers, echoing the valiant spirit of Haliya.

Haliya is more than a perfume line; it’s an embodiment of local artistry and a testament to Elijah’s entrepreneurial spirit. With a focus on enduring scents and Filipino craftsmanship, she is paving a new pathway in the fragrance industry. Available on platforms like TikTok Shop, Lazada, and Shopee, Elijah is ready to conquer the online space while juggling her career in entertainment.