VIPs, Celebrities, and Exciting Announcements Highlight a Night to Remember

Amara Shia, a household name in luxury jewelry in the Philippines, recently marked its 5th anniversary with an opulent, invite-only gala at the luxurious Okada Manila. This spectacular evening served as a tribute to the brand’s commitment to excellence, bringing together valued VIP clients, beloved celebrity endorsers, and trusted partners for an unforgettable celebration of legacy and future aspirations.

The formal affair was nothing short of exquisite, showcasing the latest collections while guests enjoyed curated entertainment and a refined dining experience. However, the night was more than just glamour; it was a platform for unveiling exciting developments that signal a bold new phase for Amara Shia.

During the gala, CEO Ms. Shina Aquino made two significant announcements that had guests buzzing with excitement:

• New BGC Branch: Later this year, Amara Shia will open a new branch in Bonifacio Global City, promising to elevate the luxury shopping experience in one of Metro Manila’s most upscale areas.
• Amara Shia Production House: The launch of this new creative division focuses on content creation, visual branding, and storytelling, taking the brand’s engagement efforts to new heights.

“This evening is not just a celebration of our accomplishments over the past five years, but a testament to the meaningful relationships we’ve built,” said Aquino. “As we look to the future, we’re excited to deepen these connections and continue delivering excellence—not only in our jewelry but in every experience we curate.”

To keep the celebration going, Amara Shia also announced a thrilling ₱1,000,000 raffle prize pool for its upcoming live selling events this June, extending the festivities to its broader online community. This initiative showcases the brand’s commitment to inclusivity and engagement, ensuring that fans and customers alike can take part in the excitement.

Celebrating five years of excellence, Amara Shia has emerged as a beacon of Filipino luxury and innovation in the jewelry industry. The anniversary gala was a beautiful reminder of the relationships built with clients and friends that have propelled the brand to its current heights.

Ms. Shina Aquino reflected on her journey, sharing, “Amara started as a passion project. I began as a reseller ten years ago, and after five years, I launched Amara Shia. I’m incredibly grateful for my mentor—my husband—who guided me through this journey. Our rapid expansion from General Santos to Metro Manila, and now internationally, was unexpected. Each success is a blessing, and I owe so much to the supportive community we have built.”

The event also highlighted the deep connection with brand ambassadors Sanya Lopez and Jenela, who expressed their gratitude for being part of Amara Shia’s journey.

“Being chosen as ambassadors was a dream, and I’m thankful to be part of this family. Ms. Shina and the entire team are humble, and I’ve built strong, familial ties with them,” said Jenela.

As Amara Shia moves forward, it continues to shine brightly not just in jewelry, but in the hearts of many.