Empowering Empowerment: SM Prime’s Initiatives for Disaster Readiness

Unlocking essential skills for seniors and persons with disabilities at Ignite Stage 2025.

In an inspiring display of community resilience, the Nclusive Resilience: Emergency Preparedness Forum for Seniors and Persons with Disabilities made waves at the Ignite Stage 2025 during the Global Platform for Disaster Risk Reduction. Spearheaded by Ms. Jessica Bianca T. Sy, Vice President of SM Prime Holdings, this initiative aims to empower vulnerable groups with the essential skills needed to navigate emergencies.

The forums, hosted across SM Supermalls nationwide, are a testament to the private sector’s commitment to safeguarding at-risk communities. Attendees are equipped with vital knowledge in lifesaving techniques and evacuation procedures, ensuring that everyone—from seniors to persons with disabilities—is well-prepared for unexpected disasters.

Through this initiative, SM Prime Holdings underscores the importance of communal support and proactive disaster readiness. As communities come together to prioritize safety, it’s evident that knowledge is not just power; it’s a lifeline.

Stay educated and ready! Whether you’re a senior, a caregiver, or part of a community organization, resources like these are invaluable in ensuring that no one is left behind when disaster strikes.

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