Family Cooking That’s Fun, Easy, and Flavorful!

Sarsaya® Expands Its Flavorful Lineup with New Teriyaki and Bulgogi Sauces!

Ajinomoto Philippines Corporation (APC) is serving up excitement in the kitchen as it announces the expansion of its beloved Sarsaya® brand with the launch of not one but two new cooking sauce variants: Sarsaya® Teriyaki Sauce and Sarsaya® Bulgogi Sauce! This bold move underscores the brand’s commitment to becoming a household favorite for delicious and convenient home cooking solutions.

A Taste of Authenticity for the Modern Family

Since making waves with its Oyster Sauce in 2016, Sarsaya® has quickly adapted to the evolving tastes of Filipino consumers, driven by the rising popularity of cooking sauces in everyday meals. The newly introduced Teriyaki and Bulgogi sauces draw inspiration from authentic Japanese and Korean cuisine, crafted to meet the fast-paced lives of today’s consumers who prioritize cost, convenience, and health.

Cooking Made Effortless and Delicious

As the demand for convenient cooking options grows, Sarsaya® is stepping up its game to provide flavorful solutions without sacrificing quality. With just three simple steps, families can prepare restaurant-quality meals in their own kitchens! Each 40g pack is perfect for single-meal preparation—simply add your choice of meat and vegetables to experience the rich flavors of Teriyaki or Bulgogi, all while spending quality time together at the dinner table.

Every pack boasts Ajimate M Super P, a special ingredient designed to enhance flavors, bringing a delightful umami richness to your dishes. The vibrant packaging also features appealing design elements, including:

• A flag icon representing authentic taste
• Colors inspired by popular Japanese and Korean restaurants
• Images of featured dishes paired with fresh veggies to promote healthier eating habits.

Star-Crossed Cooking with Dennis Trillo and Jennylyn Mercado

Adding an extra sprinkle of star power to Sarsaya®’s latest launch, real-life couple and Filipino favorites, Dennis Trillo and Jennylyn Mercado, have been named the official endorsers for the new sauces. Their family-oriented image aligns perfectly with Sarsaya®’s mission, especially as Jennylyn, a passionate home cook, shares her culinary creations on social media, highlighting the joy of cooking for loved ones.

For Jennylyn, cooking is not merely a chore but a heartfelt way to express love and connection. Together, they aim to inspire modern Filipino families to embrace the joy of making flavorful dishes that bring everyone together around the dinner table.

A Step Towards a Culinary Journey

The launch of Sarsaya® Teriyaki and Bulgogi is part of APC’s grand vision to evolve into a full-spectrum cooking sauce brand, catering to families at every culinary stage. Whether you’re a first-time cook tackling a weeknight meal or a parent recreating comforting family favorites, Sarsaya® aims to be both your trusted shortcut and the secret ingredient to delightful, home-cooked meals.

So, gear up and get ready to explore global flavors right at home! Sarsaya® is here to make meal prep fun, flavorful, and family-friendly.