Where Culinary Dreams Come to Life: Welcome to the Easy Brand Fair!

The smell of innovation and culinary artistry filled last July 27 at the SMX Convention Center Manila as the Third Annual Easy Brand Food and Beverage Fair kicked off with a bang! A vibrant gathering of over 8,000 food entrepreneurs, professionals, and industry aficionados, this was not just a fair; it was a celebration of flavor, creativity, and community.

The masterminds behind this spectacular event, Top Chefs Food Supplies Inc., have rolled out the red carpet for all attendees to explore a treasure trove of cost-effective and high-quality food and beverage solutions. This event is specifically designed for our beloved micro, small, and medium enterprises (MSMEs) who are on the lookout for practical resources that fit seamlessly into fast-paced kitchens and small business setups.

Mark Wang, the dynamic founder of Easy Brand, expressed his vision, saying, “This event is all about showcasing our products. With Easy, quality doesn’t have to come at a high price.” Get ready to discover how you can whip up delicious dishes without burning a hole in your pocket!

What made this fair stood out from the usual trade show? The interactive experiences and immersive workshops rolled up for its visitors. Visitors got the chance to learn to craft mouth-watering milk teas, decadent frappes, dreamy soft-serve ice cream, and tantalizing chicken wings using Easy Brand’s ready-to-use ingredients. Whether you’re a seasoned pro or just starting your culinary journey, there’s something for everyone!

This year’s lineup featured exciting product innovations, including:

• Easy Whipmate: Your new best friend for whipping and baking rich, non-dairy creams.
• Easy Signature Coffee Beans: Explore unique blends that will awaken your taste buds.
• Easy Signature Yuzu Flavored Syrup: A zesty twist in every drop!
• EasyPro Cheese Sauce: Elevate your dishes with creamy goodness.

With celebrity food enthusiast Matteo Guidicelli gracing the event alongside culinary legend Chef Boy Logro, you’re definitely in for some inspiration. As Guidicelli aptly puts it, “What matters is partnering with trusted suppliers, and Easy Brand is just that.”

For the competitive spirits, they had a lineup that got the visitors’ adrenaline pumping:

• Easy Culinary Cup
• Spirited Conversations: Beverage Competition
• Sparkle and Shine Cake Creation Contest Season 5
• Espresso Yourself
• Whipmate to Perfection: The Battle Begins Now!

But that’s not all! Attendees soaked up wisdom from guest experts who covered everything from food trends to sustainability—equipping business with strategies to grow smarter and faster.

Originally launched in 2023, the Easy Brand Food and Beverage Fair has evolved into a must-attend annual extravaganza, connecting MSMEs with the perfect tools and trusted ingredients for culinary success. Hold onto your hats, because the Manila edition is just the beginning; the fair is set to make waves in Cebu next year!