K-POP, WILL.I.AM & INSANE BASS: Inside LG’s Epic “Pop Goes Boom” XBOOM Launch!

YOU HAD TO BE THERE: We Crashed the LG XBOOM Party with NEW:ID, Zephanie, and the K-Pop Elite.

*Bianca Yao, a.k.a. Biancake, adventure and gaming enthusiast and founder of Gamers’ Run Club, with the LG xboom by will.i.am speakers*

What happens when a global tech giant teams up with a music icon like will.i.am, throws a party at one of Manila’s hottest clubs, and fuels it with the raw energy of K-pop?

The result? An absolutely explosive night called “Pop Goes Boom.”

Last night, I stepped into Xylo at the Palace, and it was completely transformed. It wasn’t just a club; it was a pulsating, living showcase for the future of sound. The bass wasn’t just something you heard; it was something you felt. LG Electronics just unleashed its brand-new LG XBOOM by will.i.am speaker lineup, and they did it in the most epic way possible.

*Mr. Yongwoo Park, Product Director for Media Solutions at LG Philippines, kicks off the event with an upbeat welcome to the audience*

*Ms. Mildred Bugay, Product Manager for Audio at LG Philippines, unveils the latest lineup of the next generation of LG xboom by will.i.am Speakers*

The Vibe: When a Tech Launch Feels Like a Festival

Forget boring presentations. LG flipped the script. As Mr. Yongwoo Park, LG Philippines’ Product Director, announced to the hyped-up crowd, this was a night where “the bass doesn’t just play, it pops.” And he was right. The entire evening was a masterclass in how to fuse technology with pure, unadulterated fun, with electrifying performances setting the stage for what was to come.

The Gear: Meet the New Sound of Your Life, Tuned by will.i.am

So, what was all the noise about? The star of the show was the 2025 LG XBOOM lineup, personally tuned by its “Experiential Architect,” the one and only will.i.am. His goal? To deliver richer, warmer tones that bring you closer to the music.

They unveiled a speaker for every kind of vibe. Which one are you?

For the Karaoke King/Queen: The LG XBOOM Stage 301This beast fills any room with massive sound from its 6.5” woofer and even has mic controls. Your instant living room concert setup.
For the All-Around Music Lover: The LG XBOOM BounceCompact, but packs a serious punch. With dual passive radiators, this little powerhouse makes every beat feel alive. Perfect for any room, any playlist.
For the On-the-Go Adventurer: The LG XBOOM GrabDesigned like a tube, this speaker is made to be carried, hung, and taken anywhere your playlist goes, delivering crisp, clear sound.
For the Personal Zone: The LG XBOOM BudsWant that immersive sound all to yourself? These buds deliver high-clarity audio, advanced noise cancellation, and crystal-clear mics for calls.

Plus, with Auracast™ technology, you can link multiple speakers with a single tap, creating a massive soundstage instantly. It’s smart, it’s sleek, and it’s seriously loud.

*Candy Gamos hosts the event with a vibrant and engaging energy*

*Cy Estapia from Philippine KPOP Convention Inc. takes the stage to introduce the KPOP challenge performers*

The Battleground: Where K-Pop Dance Crews Stole the Show

The heart of the party was the K-Pop Dance Battle, and the talent was unreal. Five incredible crews took over the stage, each bringing their unique fire: DazZ Official, Excrementum, Kairos, Principtium, and Psycho.

They battled it out with jaw-dropping choreography and unstoppable energy, but after a fierce competition, the judges—including Wilson from P-pop group NEW:ID—crowned their champions:

Champion: Principtium (Their sharp, powerful moves were undeniable!)

2nd Place: Kairos

3rd Place: Psycho

It was a powerful showcase of the incredible talent in our local dance community, and the perfect way to test the speakers’ limits.

The Headliners: NEW:ID and Zephanie Shut It Down!

Just when we thought the energy couldn’t get any higher, the headliners took over.

*NEW:ID fired up the stage with dynamic moves that captivated the crowd*

The rising P-pop phenomenon, NEW:ID, stormed the stage and turned Xylo into a mini-concert, performing fan favorites like “Ghost” and “E.R.” The members themselves said it best: “As performers, sound is everything… It gets us more in the zone… and every beat just hits hard.”

*Zephanie delivers a standout singing performance with her powerful vocals and captivating stage presence*

Then, the powerhouse vocalist and Idol Philippines Grand Champion, Zephanie, delivered a show-stopping performance. Her commanding vocals on hits like “Problem” and “Bang Bang” were amplified with stunning clarity by the XBOOM speakers. She shared her connection with the brand, saying:

“On stage or in my daily routine, LG is always by my side… Being able to perform with confidence, knowing LG’s got my back, feels like a dream.”

*DJ Dara kept the night grooving with her infectious beats*

The Takeaway: It’s Not Just a Speaker, It’s a Statement

With special appearances from Sandra Jung, Kristy Cho, Mika Reyes, and Bianca Yao, the night was a star-studded celebration of connection. LG and will.i.am didn’t just launch a product; they launched an experience.

The new LG XBOOM lineup is smart, bold, and designed to move with you—and move you. This is the future of music, and trust me, it sounds incredible.

Discover the full lineup and find your perfect sound at lg.com/ph