MADAYAW, DAVAO!

Can we just talk about the incredible energy at SM Lanang Premier today? If you were anywhere near the mall, you probably felt it. The buzz was real, the crowd was hyped, and it was all for one reason: HONOR just rolled out the red carpet for the King City of the South, and they did it in a huge way.

This wasn’t just another product launch. This was a massive double celebration: the highly-anticipated first-day sale of the beastly HONOR 400 Pro 5G and the grand opening of a brand-new, super sleek HONOR Experience Store right in our backyard.

More Than Just a Store: Our New Tech Playground

The first thing you need to know is that HONOR didn’t just open a shop; they built a playground for us tech geeks. The new Experience Store is a gorgeous space where you can actually touch, feel, and play with all the latest HONOR gadgets. No more just relying on online reviews!

The launch was packed with our very own Davao Bloggers Society, local media, and tons of loyal HONOR fans. It was amazing to see familiar faces, including the lovely ex-PBB housemate Therese Villamor, showing her support. It really felt like a community event, a sign that HONOR isn’t just selling here—they’re investing here.

As Stephen Cheng, the Vice President of HONOR Philippines, said, this is their promise to keep bringing the best of their tech closer to more Filipinos. And today, that promise landed right here in Davao.

Okay, But Let’s Talk About the Phone: The HONOR 400 Pro 5G

Now, for the main event. You might remember the original HONOR 400 selling out like hotcakes. Well, the brand heard the demand loud and clear, and they’ve brought us the upgraded, supercharged Pro version. And guys, this thing is a monster (in the best way possible).

Forget the boring spec sheet. Here’s what those numbers actually mean for you:

• A Camera That Sees Everything: It has a 200MP Ultra Clear AI Camera. That’s not a typo. This is for capturing the stunning details of your Samal Island adventures or the vibrant colors of the Kadayawan Festival with unbelievable clarity. It’s like having a pro-grade camera in your pocket.
• Performance That Never Quits: Powered by the Snapdragon 8 Gen 3 chip, this phone is ridiculously fast. Whether you’re a heavy gamer who hates lag, a content creator editing videos on the fly, or just someone who has a million apps open at once, this phone won’t even break a sweat.
• A Battery That Lasts All Day (and Then Some): With a massive 6,000mAh battery and 100W SuperCharge, your days of being a “wall-hugger” are over. You can go all day, and a few minutes of charging gives you hours of power back.
• A Screen That’s Pure Eye Candy: The 6.78” Quad-Curved AMOLED display is just gorgeous. Watching movies or scrolling through your feed is an immersive, buttery-smooth experience thanks to the 120Hz refresh rate.

It’s a flagship-level beast without the insane flagship price.

How to Get Your Hands On It (Because You Know You Want To)

The HONOR 400 Pro 5G is officially here and ready for you.

It comes in two stunning colors, Lunar Grey and Midnight Black, for only Php 32,999. That gets you the massive 24GB RAM + 512GB storage model—more than enough space for all your photos, games, and files.

You can head over to the new HONOR Experience Store at SM Lanang Premier to get the full, hands-on experience, or order from any HONOR partner store. Of course, it’s also available online on Lazada, Shopee, and TikTok Shop.

It’s honestly so exciting to see a global giant like HONOR show this much love and attention to Davao. This is more than just a new phone launch; it’s a statement that the best in technology is right here at home.

Go check it out, Davaoeños. You deserve it!