Ever wonder what it takes for a company to not just survive, but thrive, for eight decades? In the world of health and wellness, it’s not just about products or profits. It’s about something far more meaningful—a uniquely Filipino concept of genuine care, or alaga.

That’s exactly what I felt when I attended the Unilab celebration for their 80th anniversary. It wasn’t just a corporate event; it was a heartfelt tribute to a legacy built on Husay, Malasakit at Bayanihan. And let me tell you, this isn’t your average birthday party.

The Heart of the Celebration: Partnerships for a Healthier Philippines

Unilab’s story began way back in 1945 as a small drugstore in Binondo. Today, it’s a household name, and a big reason for that is its strong partnerships. For this milestone, they’ve joined forces with the Robinsons Retail Group for a campaign called “Alagang Unilab Para sa Lahat.” It’s a beautiful coming together of two giants who share the same mission: making quality healthcare accessible to every Filipino.

Four Ways Unilab is Bringing Alaga to You

During the launch, they rolled out four incredible pillars that are all about making health and wellness more inclusive and accessible.

1. Smarter Healthcare with Maxicare: This is a game-changer! The new SMART MEDS Program gives Maxicare members special deals and easy access to medicines at any Southstar Drug or Rose Pharmacy. No more excuses for missing your meds—this is about helping you live a better, healthier life.
2. Online Shopping Just Got Better: Get ready for some serious retail therapy! Both Southstar Drug and Rose Pharmacy are leveling up their online presence with exclusive deals and promos. Your next wellness haul is just a click away!
3. Win Big with the Alagang Para sa Lahat Raffle! Who doesn’t love a good raffle? This one is customized just for shoppers of Southstar Drug and Rose Pharmacy. Imagine winning a cool P1,000,000 or P8,000! For Rose Pharmacy shoppers, there’s even a chance to win a year’s supply of Unilab products. The raffle runs from October 1 to December 31, 2025, so you’ve got plenty of time to join.
4. Giving Back, Together: Unilab and its partners are not just talking about care—they’re showing it. A moving moment at the event was the symbolic turnover of a donation to the Philippine Business Disability Network (PBDN). This is a powerful reminder that genuine care knows no bounds.

The celebration isn’t over yet! If you’re in Cebu, get ready for your turn. The Alagang Unilab Para sa Lahat Health and Wellness Day is heading your way on October 25 at Robinsons Galleria Cebu. You can expect more health activities, wellness services, and of course, specially priced Unilab products.

This anniversary isn’t just about looking back at Unilab’s achievements. It’s a promise to keep nurturing that legacy of care. Because for Unilab, success isn’t measured in sales—it’s measured in the moments of genuine care that are felt and shared.

So, here’s to 80 years of alaga and many more to come! What’s your favorite Unilab product? Share it in the comments below!