The pageant world is about to witness a content revolution!
PlayTime, through its PR Director, the stylish and insightful Krizia Cortez, has just dropped a game-changing announcement: they are the official Journey Partner of Miss Universe 2025.
This isn’t just about a logo on a backdrop—it’s about an unprecedented content strategy that will give fans a front-row, all-access pass to the contestants’ lives.
At the official press conference held at the stunning The Peak of Grand Hyatt Manila, Cortez detailed how Playtime will be moving away from the “curated” pageant content of the past to embrace raw, compelling, and consistent storytelling for every single candidate.
“It’s not just a beautiful picture or a standard video anymore,” Cortez stated. “We will be telling the journey of every single one… as in susundan talaga ng team namin yung candidates kung saan-saan sila.” Imagine a reality series but for the world’s most glamorous competition.
Playtime is sending a dedicated content team to Thailand ahead of the pageant to ensure they capture the full experience—from their arrival at the hotel to moments you don’t usually see. The goal is to produce “vlog-type” content that showcases the real stories, personalities, and dedication of each competitor.
In a massive win for Pinoy fans and the global pageant community, Cortez confirmed that they will be live-streaming the Preliminaries and the National Costume Competition!
* For Philippine Fans: Catch the seamless, high-quality live stream on their dedicated app and web platform.
* For International Fans: They’ve got you covered! Recognizing platform restrictions, the live stream will also be accessible on the Playtime Facebook page to ensure no international pageant fanatic misses a moment. This is a move that directly addresses the clamor for real-time, easily accessible pageant events, which have been notoriously challenging for fans to follow in the past.
Cortez also gave a nod to the Miss Universe Organization’s core mission. Playtime’s partnership is a direct alignment with their vision to support global advocacies, elevate Filipino art and creativity, and be a brand in the entertainment space—not just a gaming brand. They are committed to celebrating and showcasing “what the Philippine talent can do globally,” whether through the content they create or the global platform they’re now supporting.
Stay tuned, fam! With this commitment to every single candidate’s journey, this year’s Miss Universe is about to be the most authentic, exciting, and accessible pageant experience yet!
The Playtime team is already conditioning themselves for a grueling but exciting month ahead. We are ready to be entertained!
The Chikkaness 