🍻 135 Years of Cheers: The Ultimate Birthday Bash 🥳
Let’s just be real: there is no party like a San Miguel Oktoberfest party. It’s not just an event; it’s a vibe, a truly iconic Filipino spectacle. And what better way to celebrate San Miguel Beer’s 135th year than by throwing the ultimate kickoff?
The party went down at the stunning Crystal Pavilion in Okada Manila on September 20 to 21, 2025, and it was seriously next-level. Over 8,000 revelers showed up—yeah, you read that right—for two days of specially crafted brews, mouth-watering food, and a musical lineup that felt like a fantasy football draft of OPM royalty.
Beyond the Brew: A Global Taste Tour 🌎
San Miguel Brewery Inc. (SMB) lit up that famed integrated resort. We’re talking complimentary beer samplers flowing nonstop! This wasn’t just your standard Pale Pilsen (though, of course, we had that!). They showcased their global portfolio and dropped some exciting new brews on us, like the crisp India Pale Ale, the refreshing Fruity Wheat Ale, the sunny Summer Ale, and a cool Specialty Lager. My inner beer enthusiast was SCREAMING.
And the food? Forget sad bar snacks! Gourmet pop-ups were lining the walkway—shoutout to Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli. Plus, SMB debuted their sleek Draft Beer Mobile Bar Truck, adding to the beer overflow!
The whole thing kicked off with a massive toast led by SMB President Carlos M. Berba, the OG San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada. Seriously, star power all around.
The Powerhouse Lineup That Ruled the Stage 🎸
Okay, the music. This is where the weekend went from great to legendary. The Crystal Pavilion absolutely rocked thanks to a ridiculous roster of top acts!
We had Rico Blanco giving us life, the infectious grooves of Lola Amour, the hugot kings December Avenue, plus new faves like Maki and Arthur Nery. And for the true legends? Brownman Revival and The Dawn brought the house down. Throw in Autotelic, The Juans, Over October, The Cohens, Paprika, DWATA, Carousel Casualties, It All Started in May, Magiliw Street, Sean Archer, Acapellago, DJ Chelsea, and DJ Rammy—and you’ve got a festival, not just a party!
More Than Music: PBA Champs and Billiard GOATs! 🏀🎱
Need more good vibes? The recently crowned PBA All-Filipino Cup Champions, the San Miguel Beermen, were there, shooting hoops and hanging out with fans.
But the real throwback highlight? Seeing billiards legends Efren “Bata” Reyes and Francisco “Django” Bustamante play an exhibition match! Getting schooled by the GOATs, even playfully, is a core memory! And yes, I definitely snagged some limited-edition San Miguel Beer merch to prove I was there. 😉
Your Turn: The Fiesta Continues! 🎉
Look, this isn’t just a Manila thing. This is the largest fiesta in the country, recognized by the Department of Tourism since 2005, and it’s rolling out across the nation!
Ready for round two (or three)? You still have a chance to catch the magic:
- October 18, 2025, at Paseo de Santa Rosa in Santa Rosa, Laguna: Featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat
- October 31, 2025, at the Queensland Manor in Cebu City: Featuring Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako
Don’t miss out on making your own memories! Get your tickets now at Ticket2Me.net! I might just see you in Cebu! 😉
The Chikkaness 