Last October 24, 2025, at the stunning Sheraton Manila Hotel, we witnessed exactly that: rising star and social media darling Shuvee Etrata officially signed on as the first-ever celebrity ambassador for the wellness brand Anna-E.

This wasn’t just a contract signing; it was a celebration of beauty, strength, and purpose. Dressed in an ensemble that perfectly highlighted her gorgeous morena glow, Shuvee stood tall, ready to spark a movement.

More Than a Product: The #AngGandangPowerful Movement

Anna-E is already a trusted favorite among Filipinas for its skin-nourishing supplements, known for its tagline #GlowDailyWithAnnaE. But with Shuvee on board, the brand is taking a bold, necessary step into women’s empowerment.

The campaign, aptly named #AngGandangPowerful (Beauty that is Powerful), is a mission to celebrate every woman’s journey, regardless of her complexion, background, or status. It’s a message that resonated deeply with Shuvee, who candidly shared her reason for saying yes:

“I said yes to Anna-E not just because of the benefits it gives, but because this is also a movement to empower women. It’s about embracing who you are, loving your skin, and standing proud of your story.”

That quote? That’s the one we’re putting on the billboard, people!

From Insecurities to Icon: Shuvee’s Grit and Grace Story

What makes Shuvee the perfect face for #AngGandangPowerful is her own incredible story of grit and grace.

Hailing from Bantayan Island, Cebu, and raised in South Cotabato, Shuvee’s rise to fame was marked by her overcoming insecurities and truly embracing her natural beauty. She was bullied for her skin tone, and now, she is a beloved figure in entertainment using her platform to uplift others—especially young women who feel unseen.

This partnership is a shared mission to redefine beauty standards and encourage women to glow from within. It’s a powerful reminder that our stories, including the painful parts, are what make us resilient and authentic.

In a world that often tells women to shrink, this partnership, led by Shuvee Etrata, is a reminder to stand tall, glow bright, and be unapologetically powerful. Let’s all follow their lead and embrace our Gandang Powerful today!

Watch the interview here:

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