Hey chikkaninies, I have major news for anyone who loves a high-quality product that won’t make your bank account weep. Remember Beauty Formulas (BF)? That UK-made, multi-category brand that quietly disappeared from our shelves a couple of years ago?

Well, get ready to meet your new best friend all over again, because Beauty Formulas is officially back on the market with a BANG!

After a two-year hiatus, they are not just slipping back in; they are coming back to fulfill our Filipino puso’t (heart and soul) for affordable, international-quality self-care.

The Ultimate Comeback Move: Why Buy 1 Take 1 is the Vibe

You can tell a brand is serious about its return when they immediately offer a deal we simply can’t refuse. To celebrate their comeback, Beauty Formulas is immediately going heavy on the Buy 1 Take 1 promo!

Why the insane deal? The distributor explained it beautifully: since the brand has been away for a while, they wanted to re-introduce themselves with a huge family welcome. We, as Filipinos, love a good deal, and the company believes we “deserve good skin care, body care… that are affordable.”

This commitment to value is central to their strategy. In an age where self-care and mental health are top priority, BF wants to be the go-to brand that helps us take care of ourselves “without breaking the bank.” Preach!

What’s in the Arsenal? Multi-Category Magic

What exactly is BF bringing back? Not just a few items—they’re bringing a full suite of self-care essentials! This is a multi-category powerhouse, meaning you can stop juggling four different brands just for your basic routine.

Here’s a quick peek at the product lines you can look forward to:

• Advanced Skincare: They have a full arsenal of targeted treatments, including Vitamin C, Retinol, and Tea Tree ranges. We’re talking serums, facial washes, and toners that target everything from aging to blemishes.
• Body & Hair Essentials: Look out for the refreshing Tea Tree Shampoo and Conditioner, as well as specialized foot care products like foot spray, foot lotion, and masks. Yes, treat those tired feet!
• Feminine & Beyond: The line also includes feminine hygiene variants and even practical things like hand creams and lens cleaners. It’s a literal one-stop shop for your entire wellness routine.

The best part? Majority of their products are proudly made in the UK and are vegan. They are catering to that Filipino “hunger for international products” without the exorbitant international price tag.

Meet Your New BF (Best Friend)

The marketing message is simple, brilliant, and completely human: “Meet your new BF.” It stands for both Beauty Formulas and Best Friend!

The core message here is personal: it’s not just about consuming the product, it’s about embracing self-love and prioritizing yourself. And when you can invest in a quality product that is this accessible (and on a B1T1 promo!), who can say no?

Where to Find Them (Go Now!)

Ready to shop?

Beauty Formulas is partnering with their number one distributor, Watsons!

• Offline: They are currently in 30 Watsons stores and are rapidly deploying to 120 branches soon.
• Online: You can expect them to be available on Watsons online as well. The goal is to be accessible to everyone, though for now, distribution is focused on NCR. They are hoping to expand to platforms like Lazada and Shopee in the future.

This comeback is a huge win for Filipino consumers who demand quality and value. Go treat yourself—your new best friend is waiting at Watsons!