We recently sat down with the amazing Diane Medina (who is truly a gem!) to get the real talk on her meteoric rise in the live selling space. Her secret? It’s not just about the numbers; it’s about a deeply personal ‘why’ and a commitment to service.

For Diane, her strength and drive are simple: her two kids, to whom she says: “I get my strength for them and that fuels and gives me drive you know to work really hard for them Most especially for the future my two kids.” This genuine motivation is the foundation of her success. She’s not just selling; she’s building a future.

Handling the Heat: A Host’s Approach to Bashers and Mean Comments

Let’s face it: the moment you put yourself out there, you open the door to critics. For a live seller, this can be intense, especially when juggling product information with a flood of demanding comments.

Diane, with her background in hosting, approaches online hecklers with remarkable composure. She views it as an extension of her previous work—engaging with people from all walks of life. Her strategy is simple: patience and a dash of subtle sarcasm to diffuse the tension. She admits there are instances when she has to intervene, but it’s always non-confrontational, keeping the focus on service. Her go-to mantra in these moments? A gentle reminder for order: “wait lang po, sandali lang po, isa-isa lang po.”

And she’s quick to credit the people who have her back: “I also want to give credit to those people you know who also work tirelessly with me, my team,” including Miss Cat, CJ David, and Dave from the Iconified team. Remember, no one achieves massive success alone—a supportive team is a non-negotiable!

The Mommy’s Guide to Launching a Live Sell Career

For the aspiring mommies out there who see the trend and want a piece of the action, Diane offers a candid check-in. This job is demanding. It’s not just a cute side hustle; it’s a commitment.

“If you want to start, make sure that you really like selling because it entails a lot of sacrifice, effort, dedication, and commitment.”

She stresses that reaching those incredible numbers, like the “20 million” milestones, is incredibly difficult. It is a grind, and she doesn’t mince words: “ang hirap niya, pagod po yan talaga.”

Before you dive in, she advises a personal assessment: “What’s your objective? Why are you doing this? What is your purpose behind lifing?” If the answer is genuine passion—like hers, which she says she is truly “enjoying what I do” —then you’re ready to take the next steps, which usually involve having an account (Shopee or TikTok) and connecting with a media agency like Iconify Media for the necessary studio, equipment, and brand connections].

Affiliate Marketing & The Responsibility of a Seller

Live selling isn’t limited to hosting huge shows! Diane is a huge proponent of Affiliate Marketing as a passive income stream, especially for single mothers—an advocacy close to her heart. This involves earning a split commission per product simply by creating a video, adding the “yellow basket” or “orange bag,” and driving checkouts.

She even shared a crucial update on the rules: “Ngayon may bagong rules and regulations May face na po dapat Ngayon nava-violate na pag walang face.” No more faceless videos—you need to be visible!

Finally, on the contentious issue of “Joy Buyers” (those who cancel orders after checkout), Diane and her team repeatedly announce that once an order is placed, it’s transferred immediately to the company for packing.

And her commitment to her buyers? It’s next level. She doesn’t stop caring once the purchase is made. Her commitment is firm: “As long as binili nila iyung product sa life ko i will help them all throughout the process.” She even contacts the brand directly on behalf of a customer if an issue arises. That’s the kind of dedication that builds a loyal following.

Diane Medina’s journey is a powerful reminder that while the live selling stage is glamorous, the real work is done through passion, dedication, and an unwavering focus on serving the consumer.