The Eye Mo Legacy Gets a Refresh

For over 50 years, Eye Mo has been the ultimate, non-negotiable staple in Filipino medicine cabinets. It’s the household name we trust for reliable and effective eye relief. But the game has changed. Our lives are faster, our screens are brighter, and our days are longer.

That’s why Eye Mo, the most trusted eye care brand, has just dropped its newest variant: Eye Mo Cool!

This isn’t just a new label; it’s a unique innovation. Eye Mo Cool is the first cooling eye drop in the Philippines specifically designed to relieve red eyes. They took the familiar, effective Eye Mo Red Formula and gave it a much-needed, menthol-infused zing.

Why You Need to “Feel the Cool”

This new product is tailor-made for the always-on generation—the Gen Zs and Millennials who power through late work nights, stream for hours, and manage their entire lives digitally.

As Earl Jayona, Senior Manager for Marketing of Eye Mo, puts it:

“Eye Mo Cool is our response to the lifestyle of today’s generation. They move fast, create nonstop, and depend on their vision to power through the day. This newest variant delivers the same trusted Eye Mo relief, now with a cooling twist that refreshes and recharges the eyes. It’s a small, simple step that makes a big difference.”

Here’s the TLDR on why Eye Mo Cool is essential for your everyday carry:

• ✨ Instant Relief: Say goodbye to red, irritated, and tired eyes—fast.
• 🧊 Revitalizing Cooling Sensation: That menthol kick delivers a refreshing “cool” lift that feels amazing and recharges you in seconds.
• 🛡️ Trusted Formula: Backed by the reliability and heritage of the Eye Mo brand.
• 📱 Digital-Ready: The perfect modern twist for your digital-first world.

Eye Care is the New Self-Care

We all invest in skincare routines, gym memberships, and healthy meals. Why do we often forget the organs that power our entire digital experience? Our eyes!

Eye Mo Cool is all about empowering young Filipinos to make eye wellness a non-negotiable part of their self-care. It’s about making eye care an everyday habit, not just an emergency fix. It’s about feeling fresh, confident, and focused enough to crush your goals, whether you’re gaming, commuting, or coding.

Eye Mo is not stopping at just a new product; they are leading a renewed push for eye health education. They want us to recognize and address common eye irritations before they become a major problem.

Join the Challenge!

Ready to swap that tired, heavy feeling for an instant, invigorating cool?

Eye Mo invites all of us to “Feel the Cool” and experience this instant relief for ourselves through the #EyeMoCoolChallenge! Go grab a bottle, give it a try, and let that menthol goodness wash away the digital strain.

With Eye Mo Cool joining their lineup—alongside Eye Mo Red, Eye Mo Moist, and Eye Mo Daily Care—Eye Mo is proving its commitment to making eye wellness effortless and accessible for every Filipino.

Go get your cool on and take care of those hard-working eyes!