From Stage Queen to #MamaChef

The atmosphere at Caffe Allor Ristorante was buzzing today as Easy Brand, a leading name in simplified culinary solutions, officially welcomed the one and only Rufa Mae Quinto as its newest brand ambassador! She joins culinary icon Chef Boy Logro and a growing roster of amazing endorsers.

The event, aptly named “Rufa Mae Quinto is Now Part of the EasyPro Family!”, celebrated her much-anticipated return to mainstream Philippine entertainment (under Sparkle GMA Artist Center) and, more importantly, her relatable, high-energy approach to home cooking.

While we all know Rufa Mae for her hilarious and energetic presence—like her incredible transformations on Your Face Sounds Familiar (YFSF)—she has been quietly undergoing a different kind of transformation in her kitchen! Her close friend, LJ Reyes, even affectionately nicknamed her #MamaChef!

Her Instagram feed has evolved into a vibrant cooking page, filled with the dishes she prepares for her family. As she once shared about embracing motherhood and her rediscovered passion for food, “I’m loving the new me.” Now, as an Easy Brand ambassador, she’s bringing that joyful, new chapter to a wider audience!

Madali, Masarap, and Certified “Rufa Mae”!

This partnership is a match made in culinary heaven. Rufa Mae embodies the modern Filipino home cook: creative, practical, and, most definitely, fun!

For the campaign, Rufa Mae will be showcasing how Easy Brand products simplify everyday cooking without ever sacrificing flavor. She was quick to mention during the launch that many of her family’s favorite dishes already use Easy Brand’s signature essentials:

• EasyPro® Sauces: Her go-to shortcuts for quick, flavorful meals, including the Premium Sweet Chili, Premium Teriyaki, Premium Soy Garlic, and Premium Barbecue Sauces.
• EasyPro® Powder Mixes: Which she often uses for the delicious desserts and snacks frequently posted on her social media.
• EasyPro® Flavor Powdered Mixes: Allowing her to whip up comfort dishes even on days packed with YFSF rehearsals!

As a performer and a busy mom, time is precious. Rufa Mae summed up her culinary philosophy perfectly during the launch: “Madali, masarap, at certified ‘Rufa Mae’—ganun dapat!”

A Bright New Chapter for Easy Brand

For the Easy Brand executives, Rufa Mae’s personality and genuine love for cooking bring a refreshing twist to their mission of making kitchen moments easier and more exciting.

One executive shared, “With Rufa Mae Quinto joining Chef Boy Logro and our Easy Brand ambassadors, we’re excited to reach more Filipino families who want convenience without losing the joy of cooking.”

The event was a star-studded affair, with fellow brand ambassadors and culinary experts in attendance, including Chef Ruben Ignacio, Chef Marky Bartolome, Chef Zhe Jacinto, and many others, all welcoming Rufa Mae into the EasyPro family.

Get ready to see Rufa Mae making magic in the kitchen, proving that world-class flavor can truly be easy! Go go go and check out her next recipe! 💖