When we talk about “going viral,” we usually mean a video or a trend. But when an entire event captures the world’s attention to the tune of one billion views, you know you’ve witnessed history.

This week, the TikTok Live Awards 2025 officially handed over the “Digital Spotlight Award” to the team behind the 2025 GMA Gala. Celebrating a massive double milestone—GMA Network’s 75th Anniversary and Sparkle’s 30th—the gala proved that when it comes to star power, the Kapuso network is in a league of its own.

More Than Just a Red Carpet

We saw the glitz and the haute couture, but TikTok saw the engagement. The Digital Spotlight Award recognizes creators and organizations that don’t just post content, but actually move the needle on the platform.

Sparkle’s Senior Manager and Digital Head, Roche Tuazon-Chavez, alongside PR Manager Caiel Pajarillo, accepted the trophy on behalf of the artists and fans. As Roche beautifully put it, this award really belongs to the community—the fans who clipped the videos, the creators who did the “get ready with me” segments, and the artists who brought their authentic selves to our screens.

The Real Winner: A ₱2.5 Million Impact

As a blogger who values purpose as much as glamour, this is my favorite part of the story. Beyond the trending hashtags and the billion views, the GMA Gala was a fundraiser with a massive heart.

The event successfully raised ₱2.5 million for the GMA Kapuso Foundation. It’s proof that the “online buzz” we create can have real-world consequences, helping communities in need and funding initiatives that actually change lives. It wasn’t just about looking good; it was about doing good.

What’s Next for Sparkle?

If 2025 was the year of the “Billion View Gala,” 2026 is looking even brighter. The team is already hinting at more groundbreaking collaborations and projects aimed at “spreading kindness online.” In an age where the internet can sometimes feel heavy, seeing a major talent center prioritize positivity and authenticity is a breath of fresh air.

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🏆 By The Numbers: The GMA Gala 2025

• Total Online Views: 1 Billion+
• Funds Raised: ₱2.5 Million (for GMA Kapuso Foundation)
• Award Won: Digital Spotlight Award (TikTok Live Awards 2025)
• The Occasion: GMA’s 75th & Sparkle’s 30th Anniversary