We’ve all seen the viral food trends that flicker and fade, but every now and then, a brand comes along that isn’t just about the “hype”—it’s about the heart.

Enter Chunk & Dunk. If you haven’t heard the name yet, prepare your dessert stomach, because the croffle (that glorious, buttery croissant-waffle hybrid) is about to become your new obsession. But before the first shop opens its doors in Eastwood City this April, there’s a story of grit, family, and a very persistent Filipino family that you need to hear.

The Spark: From Humble Roots to 2 Million Croffles

The mastermind behind the brand is Adam Shamil, one of East Malaysia’s most beloved content creators. Adam didn’t start with a massive budget; he started with a lesson from his mother: Anything small can blossom into something big if you nurture it.

Taking a leap of faith with limited resources, Adam founded Chunk & Dunk. The result? A viral explosion. In just a few months, he moved a staggering 2 million croffles. In a market as competitive as Malaysia, that’s not just luck—that’s mastery.

A Chance Encounter in Malaysia

So, how did this Malaysian gem find its way to our shores? It started with a long line.

While traveling in Malaysia, Filipino entrepreneurs Lester and Hazel Lim, along with their daughter Chevy, noticed a massive queue. Curiosity got the better of them, and one bite of a Chunk & Dunk croffle changed everything. It wasn’t just a snack; it was a “spark.”

“We decided to franchise the brand based on its quality and consistency,” Lester Lim shared. “We couldn’t get enough of it.”

Why the Lims? It Wasn’t About the Money

Here’s the plot twist: Adam Shamil had plenty of offers to bring Chunk & Dunk to the Philippines. Some investors even tried to “flex” their bank accounts to seal the deal. But Adam chose the Lims for a reason that might surprise you: Sincerity.

Adam noted that while others bragged about capital, Lester and his family showed genuine humility and a shared vision. They didn’t just want a business; they loved the product. That’s the kind of energy we love to see in the food scene!

Local Flavors Meet Global Quality

Chunk & Dunk PH isn’t just “copy-pasting” the Malaysian menu. They are elevating it with a Filipino soul. Get ready for:

• The Ube Croffle: Crafted with the finest local ube.

• The Chocolate Croffle: Featuring premium, rich Davao Chocolate.

• The Classics: Biscoff, Matcha, and Milk Chocolate versions that made the brand famous.

• Coming Soon: Pinoy favorites like Macapuno!

Save the Date: April 5th at Eastwood City

The wait is almost over. On April 5, Chunk & Dunk officially opens in Eastwood City. As Lester Lim beautifully put it: “To truly appreciate life’s worth, you must add sweetness to it.”

We couldn’t agree more. See you in the queue!