The actress aims to reshape the narrative surrounding Glutathione in the Philippines.

On September 6, Luna Aura held a media launch that unveiled Sofia Andres as their inaugural celebrity endorser. This strategic partnership seeks to redefine the narrative around Glutathione, which has often been pigeonholed as a skin-whitening product in the Philippines. By choosing Sofia—a multi-faceted figure in the entertainment industry—Luna Aura is promoting a broader understanding of beauty and wellness.

Sofia Andres embodies resilience and versatility; she wears many hats as a daughter, sister, mother, artist, and entrepreneur. Her personal journey resonates with the brand’s mission to highlight that true beauty goes beyond appearances. “At the end of the day, family is all you have,” Sofia remarked during the launch. “I’m just happy that I’m with Hope Glow Super.”

Luna Aura’s Co-founder, JC Alelis, emphasized the uniqueness of their product, Hope Glow Super, which features a proprietary blend of S-Acetyl and Reduced L-Glutathione. This advanced formulation supports not only skin health but overall wellness. Nica Alelis, the brand’s Founder and a self-proclaimed PCOS warrior, recounted her transformative experience with Glutathione. “With Hope Glow Super, we aim to shift the conversation from mere whitening to embracing Glutathione as a multi-dimensional supplement for health,” she stated.

The campaign launched alongside Sofia’s endorsement—#SofialnFullAura—encourages individuals to embrace Glutathione as part of their daily routine for enhanced well-being. With this initiative, Luna Aura hopes to inspire many Filipinos to explore the holistic benefits of Glutathione beyond traditional perceptions.

As Luna Aura continues its mission to empower through education and innovative products, they invite everyone to join them in unleashing their full aura with Hope Glow Super—just like Sofia Andres!