Transforming Direct Selling with Integrity and Innovation

On the bustling streets of Mandaluyong City, a significant shift in the network marketing landscape is underway. Ascendra International held its much-anticipated soft launch on June 30, 2025, at the Global Link Center, and the energy in the room was electrifying! With a stellar lineup of industry veterans at the helm, Ascendra is set to revolutionize how we view network marketing.

Ascendra is led by a powerhouse crew of seasoned pros, each bringing years of experience from the direct selling and multi-level marketing spheres:

• Engr. Jurgen Daniel Gonzales (CEO): With 30 years of MLM expertise, he’s known as a transformative leader and respected trainer in the industry.
• Joseph Lim (Chief Strategy Officer): This award-winning strategist was recently recognized as the Top Male Networker by Business For Home—certainly one to watch!
• Miko Imson (Chief of Operations): A passionate innovator, he’s committed to empowering teams while boasting impressive international experience.
• Francesca Fugen (Chief Financial Officer): A serial entrepreneur, she champions fiscal responsibility and is an advocate for women’s empowerment and mental health.

These dynamic leaders are uniting their talents to forge a sustainable business model that prioritizes transparency and true ownership.

Ascendra—meaning “to rise”—aims to uplift not just its team members but the entire industry. “We’re not just building a company; we’re reshaping an entire industry,” said CEO Gonzales during his powerful address at the launch. Unlike traditional approaches that focus predominantly on recruitment, Ascendra is all about putting products first and harnessing technology to empower its members for long-term success.

Chief Strategy Officer Joseph Lim emphasized, “Our ecosystem is designed not just for profit, but for purpose.” Ascendra is paving the way for Filipino entrepreneurs looking for genuine ownership through an innovative approach that includes AI tools and educational platforms. As they said, it’s all about creating legacies and doing business with integrity.

As the rain poured outside, the excitement inside the Global Link Center was palpable. Executives welcomed guests warmly, promising not just a launch but a milestone. COO Miko Imson expressed gratitude for the support, envisioning the new office as a hub for dreams to take flight.

“We will be part of your journey in achieving success!” declared Lim, while Gonzales reassured everyone of their commitment: “We are on a trial stage, but we’re here to earn your trust.”

About Ascendra International

Ascendra International is a next-generation network marketing company built by industry leaders with a shared mission: to redefine success in direct selling through ethical practices, product-driven strategies, and technology-powered systems. With a strong commitment to empowering Filipino entrepreneurs, Ascendra introduces a modern business model that prioritizes transparency, real ownership, and long-term sustainability over traditional recruitment-focused methods. The company integrates smart automation tools and AI-powered platforms to streamline operations, provide accessible training, and support distributors in building meaningful and scalable businesses.

Driven by its core values of leadership, integrity, innovation, and impact, Ascendra aims to cultivate a global community of empowered individuals who uplift others and leave a lasting legacy. Backed by a leadership team with decades of proven success in the industry, Ascendra International is not just entering the market, it is raising the standard for what network marketing can and should be in today’s world.