The Philippine entertainment landscape is bracing for a massive musical revolution! Media titan GMA Network Inc., through its subsidiary GMV Studios, has officially signed a historic 50-50 joint venture agreement with the legendary Viva Music Group. Aimed at taking Original Pilipino Music (OPM) to the global stage, this landmark partnership will cover everything from music production and recording to distribution, artist management, and music publishing.

This exciting venture builds on years of highly successful collaborations between GMA Network and Viva Communications. By joining forces, GMA brings its massive nationwide broadcast reach, multi-platform programs, and an incredible roster of rising and established talents to the table. This is perfectly complemented by Viva Music Group’s extensive, hit-making music catalog, production expertise, and decades-long history of shaping the country’s biggest multimedia superstars.

The high-profile contract signing brought together the biggest names in the industry. Present at the event were GMA Senior Vice President Annette Gozon-Valdes, Sparkle GMA Artist Center’s First Vice President Joy Marcelo, and Assistant Vice President Tracy Garcia. They were met by Viva Group of Companies Chairman and CEO Vicente “Boss Vic” del Rosario Jr., Vicor Music President and COO Antonio M. Ocampo, and Viva Records President Verb del Rosario, alongside key executives Vincent del Rosario and Valerie del Rosario.

Nurturing and championing homegrown talent is at the very core of this alliance. To show their support, Sparkle consultant Lawrence Tan and stars Ysabel Ortega, Jeff Moses, Anthony Rosaldo, Princess Aliyah, Vianna Ricafranca, and the P-pop girl group Dollipop were in attendance. In fact, these six outstanding acts have already been revealed as the venture’s initial roster—promising to grow from recording artists into full-fledged multimedia stars across live stages, television, and film.

By combining their unmatched industry strengths through GMA’s music division, GMA Music, this alliance is ready to redefine how we consume local music. Driven by a shared commitment to national cultural pride, the birth of GMV Studios secures the Philippines’ place as a highly competitive force in the global music scene. Get ready, music lovers—the future of OPM has never sounded brighter!