Filipino arcade nostalgia just met modern P-Pop energy in the most exciting way. Timezone Philippines has officially introduced 1Z Entertainment’s rising seven-member girl group, XONARA, as its newest brand ambassadors. Far from a standard endorsement, this year-long partnership bridges high-energy entertainment with interactive fan culture, rolling out social activations, special merchandise, and experiences under the banner #TimeXONARA.

The collaboration taps directly into the heart of fandom with perks built for collectors and gamers alike. Through the Timezone Fun App, guests can double their play power with a buy-250, get-500 credit bonus using the promo code XONARA. Taking things a step further, official limited-edition Timezone x XONARA photocards will drop starting August 25, seamlessly integrating beloved idol collector traditions onto the neon arcade floor.

For members Eurekah, Tin, Dominique, Ella, Namie, Lei, and Megumi, the partnership feels like a true full-circle milestone. Long before releasing tracks like “Tabi” and their latest single “Pula,” the girls grew up spending weekends swiping cards, singing in karaoke booths, and tackling claw machines across various branches. Stepping into ambassador roles allows them to celebrate authentic childhood memories while connecting with supporters in a space rooted in pure fun.

Timezone leadership highlighted that the rookie group’s dynamic presence and genuine connection with youth culture made them a natural match for the brand. Backed by the joint venture between The Entertainment and Education Group (TEEG) and Ayala Land, Inc., Timezone operates over 50 venues nationwide, continually evolving to bring communities together through play and shared experiences.

As the campaign kicks off, fans can look forward to dynamic in-store events, exclusive digital content, and collaborative drops throughout the year. With fresh music, thrilling games, and collectible photocards on the line, the #TimeXONARA era is set to level up the arcade experience across the country.