The Chikkaness

Run, Hakot, Win: Puregold’s Hakot Relay Expands to Southern Luzon

The Puregold Hakot Relay returns, bringing friends, families, and runners together for another panalo-filled day.

Puregold’s wildly popular Hakot Relay—now a three-leg nationwide series—is taking its one-of-a-kind running experience to Southern Luzon. Scheduled for September 19 at the Vermosa Sports Hub in Imus City, Cavite, this stop marks the brand’s most ambitious event yet, combining fitness, fun, and generous rewards in true panalo fashion.

What made the inaugural run an instant hit across families, barkadas, and running communities was its uniquely Filipino format. Instead of focusing solely on crossing the finish line the fastest, teams tackle Puregold’s signature hakot challenge along the route, taking home hefty grocery hauls alongside their finisher medals.

Participants in the Southern Luzon leg can look forward to the Hakot Relay’s trademark grocery-filled challenge.
 
Race day promises more than a medal, with packed bags and plenty of goodies to take home.
More than a run, the experience promises a day filled with energy, fun, and camaraderie.
This year marks a bigger chapter for the beloved Hakot Relay, with a three-leg series and a new challenge for solo runners.

This upcoming Cavite edition brings an exciting twist: the first-ever 8KM Individual Challenge. Tailored for runners looking to push their solo endurance, this new category tests personal speed and stamina while retaining the event’s rewarding nature. By staging both the traditional team relay and the solo challenge on the same day, the race offers double the excitement for different types of fitness enthusiasts.

For the first time, solo runners have the chance to take on the new 8KM Individual Challenge for a tougher test of endurance.
Vermosa Sports Hub will come alive on September 19 as the Puregold Hakot Relay makes its much-awaited Southern Luzon stop.
Finisher medals, grocery rewards, and exclusive prizes from Puregold await those who take on the challenge this September.

Every registered participant receives a customized race kit complete with an event singlet, bib, and finisher medal. In true Hakot Relay tradition, team runners will walk away with a Grocery Sling Bag and Finisher’s Grocery Bag, while finishers of the new 8KM Individual Challenge will take home a Finisher’s Grocery Cart packed with exclusive goodies and prizes.

According to Puregold Senior Marketing Manager Ivy Hayagan-Piedad, introducing the solo category allows the event to evolve alongside its growing community without losing the vibrant camaraderie that defines it. Whether you are running shoulder-to-shoulder with a team or taking on the 8KM route solo, race day at Vermosa promises a high-energy celebration of fitness and rewards.

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