Growing up in a Filipino household, chances are your medicine cabinet has always had a reliable staple from PascualLab, whether it was Ascof Lagundi during cough season or Poten-Cee before school. First established in 1946 by founders Isosceles and Leonora Pascual, the beloved pharmaceutical name is celebrating an impressive 80th anniversary this 2026. Under the banner of #GalingThatKeepsGoing, the brand continues to protect generations while keeping its deep-rooted spirit of genuine care alive.

To mark this eight-decade milestone, the brand is refreshing its lineup with modern wellness essentials designed for today’s active lifestyle. Glow-getters in their mid-30s and 40s can now turn to MyColla-C for a collagen-infused boost, while Alevia-B provides targeted triple relief for everyday body and nerve pains. Younger family members are also covered with fun Poten-Cee Gummies, alongside Pelargo as a plant-based remedy against pesky seasonal colds.

True to its entertainment and lifestyle presence across pop culture, the company proves that long-term relevance comes down to both innovation and accessibility. In honor of reaching the big 8-0, shoppers were treated to an 80-peso discount on select pharmacy favorites as a warm thank-you to loyal consumers. It is a thoughtful nod to the everyday supporters who have kept these products on their bathroom counters through the decades.

Looking back on 80 years of service, the brand demonstrates how homegrown institutions can evolve gracefully without losing their original heart. By combining modern wellness trends with timeless Filipino values, it remains well-positioned to champion healthier households for years to come. That enduring mix of quality, healing, and genuine malasakit truly is the kind of excellence that keeps going.