Filipino music is more than just catchy melodies and viral choreography; it is the heartbeat of our culture. It’s the soundtrack we grew up with, the lyrics we quote on our feeds, and the anthems we scream at the top of our lungs alongside thousands of strangers who feel like family.
If you’ve been craving that electric, live-music energy, get your lightsticks and fandom banners ready.
On July 11, Puregold is bringing back the most anticipated live music event of the year: OPM Con Generations at the historic Araneta Coliseum! Returning for another year after back-to-back sold-out crowds and unforgettable viral moments, this year’s concert promises to be bigger, louder, and prouder than ever before.

Retail Meets Entertainment: The Ultimate Fan Experience

What makes OPM Con so unique? It is the ultimate pioneer of “retailtainment.” Puregold has cracked the code on merging your weekly grocery run with elite Pinoy fan culture. Instead of a traditional ticket booth, your grocery shopping literally transforms into your concert pass.
As Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold Price Club Inc., beautifully puts it:

“Music has a unique way of bringing people together, no matter the generation or genre. Through OPM Con Generations, Puregold hopes to create a space where loyal Puregold customers and fans can proudly gather, interact, and celebrate Philippine artistry and culture.”

A Powerhouse Lineup Across Generations and Genres

This year’s lineup is officially Puregold’s strongest yet, bridging the gap between iconic sub-genres and generations of fans.

The Newest Ambassadorships

The night will mark a massive milestone for two incredible acts who are joining the Puregold family as its newest brand ambassadors:

• Ben&Ben: The acclaimed folk-pop band set to bring all the emotional sing-alongs.
• Alamat: The rising P-Pop group ready to charm the crowd with their multilingual, culturally rich bops.
  (Shoutout to the Liwanag and Magiliw fandoms—this is your moment!)

The Titans of the Local Stage

Joining them is an absolute powerhouse roster shaping the landscape of local music:

• SB19: The undisputed Kings of P-Pop, ready to shake the arena.
• Flow G & Skusta Clee: Rap heavyweights and crowd favorites delivering massive hip-hop anthems.
• SunKissed Lola: The well-loved rock band behind your favorite chart-topping hits.
• G22, KAIA, & Xonara: Breakout all-female P-Pop acts bringing fierce choreography and vocals.

How to Get Your Tickets (Starting June 12!)

Ticket-selling officially kicks off on June 12 via Puregold’s signature ticket redemption mechanics. If you are an Aling Puring or Perks member, you can redeem free concert tickets simply by making qualified single-receipt grocery purchases at participating stores.

Ticket Tiers & Minimum Spend Requirements:

Ticket TierMinimum Single-Receipt SpendVIP Standing₱8,500Patron₱7,000Lower Box₱5,500Upper Box₱4,000General Admission₱2,500Obstructed View (Upper/GA)₱1,500

Where to Redeem:

You can claim your tickets at 12 participating Puregold branches nationwide:

• Rizal/Laguna/Cavite: Taytay, Biñan, Anabu-Imus, Sto. Domingo Cainta Junction, San Pedro
• Metro Manila: Valenzuela; QI Central (QC); Cubao (QC); Fairview Terraces (QC); Tayuman (Tondo); Sucat (Parañaque); Kalentong (San Andres)
  📢 Provincial Fans, Rejoice!
  Don’t live in Metro Manila? Puregold hasn’t forgotten about you. They are rolling out a limited Regional Fan Pass initiative, giving provincial music lovers a golden opportunity to sign up and score tickets while supplies last.

Are You Ready to Make Memories?

From arena-shaking dance breaks and rap verses to emotional, arena-wide fan projects, OPM Con Generations is going to be a night for the history books. Fill up your pantries, support local artistry, and get ready to secure your spot at the Big Dome.
Which fandom are you representing on July 11? Let us know in the comments below!